Ship to every user
in seconds.
No review. Ever.
Traditional app updates wait 1–7 days for App Store review, then hope users actually install them. Blockli On-Air Release pushes your changes directly to every user's device in the background — no review queue, no update prompts, no lag.
<30s
Deploy to all users
0
App Store reviews
Silent
No update prompts ever
1-click
Instant rollback
Live deploy simulation
The difference
App Store updates are a drag.
Blockli On-Air Release fixes that.
The traditional mobile release cycle was designed for games and native apps with months between releases. Community platforms move daily. On-Air Release closes that gap.
Traditional app update
Up to 3 weeks from code to user
Submit to App Store
Apple review queue
Review decision
Users prompted to update
Most users on new version
Blockli On-Air Release
Seconds to deploy · hours to full rollout
Push deploy command
Bundle builds
Rolls out to all users
Downloaded in background
All users on new version
Architecture
How On-Air Release works.
You push a change
A theme update, a bug fix, a new screen, a feature toggle — anything in the JavaScript layer. One command from the Blockli dashboard or CLI.
Bundle builds in ~10 seconds
Blockli's build system packages your React Native JavaScript bundle. The JS layer is the app's UI, logic, navigation, and data layer — everything users see and interact with.
Pushed to the global CDN
The new bundle is deployed to a global CDN with edge nodes close to every user. The update manifest is published — active users' apps are notified on their next launch.
Downloaded silently in the background
When a user opens the app, it checks for a new bundle. If one exists, it downloads silently in the background while they use the current version. No interruption.
Applies on next launch
The next time the user closes and reopens the app, the new version loads. No prompt, no 'Update available' banner, no friction. It just works.
Rollout controls
Full control over
every deploy.
Don't want to deploy to everyone at once? Start with 5% of users, watch the error rate, then ramp to 100%. Something goes wrong? Roll back to the previous version in one click.
Staged rollout
Deploy to any percentage of your user base. Ramp up at your own pace — 5% → 25% → 100%.
Instant rollback
One click to revert every user to the previous bundle. The old version is always on standby.
Channel targeting
Separate production, staging, and beta channels. Deploy to beta testers before production.
Deploy analytics
Track update adoption in real time — how many users are on each version at any moment.
Deploy: v2.4.1
Production channel · Started 12 min ago
25%
Deployed to
of users
14,203
Updated
devices
8s
Avg update time
background dl
Staged rollout
25%Version history
Eligibility
What can — and can't —
be updated via On-Air Release.
On-Air Release updates the JavaScript layer of your app — UI, logic, navigation, and data. Changes that require new native binary capabilities still go through the App Store, but that's a rare event for a live community app.
~95% of day-to-day changes are On-Air eligible · Store submits happen only when adding new native APIs
Use cases
What On-Air Release changes for your community.
Theme changes ship instantly
Install a new theme from the marketplace. Every member's app updates to the new look the next time they open it — no download required on their end.
Hot-fix critical bugs
Spotted a bug after a release? Push a fix immediately. You're not waiting 3 days for App Store review while your members hit a broken flow.
Feature flags
Toggle features on or off for all users or specific segments without a release. Announce a new feature at your own time, even if it shipped weeks ago.
Event-specific UX
Running a launch event? Push a special homepage layout to all users for the duration, then revert when it's done — all via On-Air Release, all without store involvement.
Copy and content updates
Change onboarding text, update pricing copy, fix a typo in a legal screen — all instantly, to all users, without asking anyone to update their app.
A/B test UI variants
Deploy different navigation flows or card layouts to different user segments. Measure engagement and promote the winner — all at On-Air Release speed.
Move at the speed
your community needs.
Blockli On-Air Release is built into every Blockli app — not a premium add-on, not a third-party service. Ship when you want, to who you want, and roll back if anything goes wrong.